Sam Adams needed to shake off its trusted-but-dusted ‘dad beer’ image. So we created an authentic spokes-character that helped them get back to their Boston roots.
Over a 5 year period, we shot hundreds of spots, countless activations, and created and managed his entire social media accounts from the ground up, which ended up eclipsing the actual Sam Adams accounts. Whoops.
He’s been spoofed on SNL, a Jeopardy clue, and pitched to ABC and Fox for a TV pilot.
Awards: Effie GOLD, Effie BRONZE, ADC Shortlist, One Show Shortlist, Radio Mercury
Samuel Adams
Your Cousin From Boston
Case Study
Your Cousin Goes Camping
Your Cousin Goes Golfing
Your Cousin Gets Vaccinated
Your Cousin Goes to Octoberfest
Your Cousin Meets David Ortiz