Kawasaki
Mullets
My partner and I led the pitch that won the Kawasaki business, and we kicked off the relationship with a high octane Super Bowl spot for their newest off-road, side x side vehicle, called the Ridge. With a fully-enclosed cabin, HVAC, power steering and capable of speeds up to 70 mph, it was built for both work and play. Or business AND party. Kinda like…a mullet.
2:11 Teaser
Prior to launch, we teased the spot by having Steve Austin post a simple photo rocking a mullet and wearing an Austin 2:11 shirt – the date of the Super Bowl – instead of his signature 3:16 shirt. His fans went nuts and it quickly spread across media outlets everywhere.
Kawasaki Ridge x Great Clips
During Super Bowl week we helped fans get Ridge-ready by partnering with Great Clips and gave out 15,000 free mullet haircuts. They sold out instantly.
