Intel
The Power Inside
The Power Inside was a sci-fi comedy social film series for Intel and Toshiba starring Harvey Keitel about an alien invasion disguised as mustaches and an unlikely hero's quest to find the power inside himself to save the world. We created a 6-part, episodic series where fans could audition online to be in the film by either helping the protagonists or join the alien race.
Case Study
On Facebook, the audience could choose to grow a digital mustache and join the aliens, or choose to wield a razor with The Guardians. Select fans were featured in the films.
