Bubly was having a name recognition problem. Lucky for us, Michael Bublé was not.

We kicked off our integrated Bubly vs. Bublé campaign with a Super Bowl spot that hit #7 on the USA Today Ad Meter. The day the spot hit, we launched a massive social campaign that quickly took on a life of its own – with fans, stores, and even other brands getting in on the “Bublé-ing” action. PR was off the charts, including a segment on Ellen that went viral.

In the end, the campaign won a handful of awards, including two Webbys, received over 7 billion impressions and tripled Bubly’s growth in the sparkling water category. Now that’s something to croon about.