Zaxbys
Who’s Got the Sauce?
Zaxbys is an established QSR in the south, famous for chicken fingers and their 12 signature sauces. We pitched and won the business with a new brand platform, “Who’s Got the Sauce?” and a new spokes-character: The Sauce Boss.
Online Teaser
We started the campaign by building up the lore of the Sauce Boss as a larger-than-life figure known for giving people their sauce.
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