Manscaped Hair Ballad
Manscaped is known for making grooming products for a man's man parts. But they also make products for all of a man's parts, including faces and heads. To shift that perception, we launched their Mancare Your Everywhere platform during the Super Bowl, bringing to life all the different unwanted hairs Manscaped can remove. Although tragically, those lives are cut short since they're just clumps of hair no one wants.
We worked closely with our directors The Perlorian Brothers and puppet designers Can Can Club to create real, practical hair monsters that came to life instantly on set.
They even behaved like real celebrities!
As an extension of the campaign, we also got comedian Stavros Halkias to shave on camera, thus creating his own signature hair monster. He hated him and wanted him out of his life immediately. So we put it on eBay for his fans to win.
